IV Semester B.B.A. (SEP) Degree Examination, May/June - 2026
BASIC
ENGLISH
Longevity
- II
(Regular)
Time : 3 Hours Maximum
Marks : 80
Instructions
to Candidates:
* Read
questions carefully and write clearly.
* Use
correct grammar and punctuation.
I. Answer the following questions in
a word, a phrase or a sentence. 10x1=10
1. When did
Vikram Batra join the Indian Military Academy?
Ans: Captain Vikram Batra joined the
Indian Military Academy (IMA), Dehradun, in June 1996 (as part of the Jessore Company of Manekshaw Battalion).
2. Which is
the highest military award given to Vikram Batra?
Ans: The highest military award
given to Vikram Batra is the Param Vir
Chakra (PVC), awarded posthumously.
3. What was
the code name of Vikram Batra?
Ans: The military code name
(intercept sign) of Captain Vikram Batra during the Kargil War operations was Sher Shah (or "Shershah").
4. Who are
the founders of Netflix?
Ans: Netflix was founded by Reed Hastings and Marc Randolph on August 29, 1997.
5. What is
Netflix?
Ans: Netflix is an American
media-services provider and production company primarily known for its
subscription-based over-the-top (OTT)
streaming service, offering a vast library of films and television
series.
6. What is
one major challenge that Netflix faces during its global expansion?
Ans: One major challenge Netflix
faces during its global expansion is navigating
complex licensing agreements and content censorship regulations across
different sovereign nations, alongside competing with localized, lower-priced
streaming platforms.
7. In which
year did Starbucks begin its journey?
Ans: Starbucks began its journey on March 30, 1971, opening its first
store in Seattle, Washington.
8. What type
of business is starbucks mainly known for?
Ans: Starbucks is primarily known as
a global coffeehouse chain
specializing in premium whole-bean coffee, espresso beverages, teas, and
specialized cafe experiences.
9. Who is the
author of the essay 'Seven Wonders'?
Ans: The author of the essay 'Seven
Wonders' is the renowned American physician, poet, and essayist Lewis Thomas.
10.
What is considered the seventh wonder of the modern world?
Ans: In the context of Lewis Thomas's essay, while
conventional lists state architectural marvels like the Taj Mahal or Chichen
Itza, Thomas proposes that the human
cell or the entire biosphere of
the Planet Earth is the ultimate, true wonder of the world.
II. 1) Describe the life and heroic
qualities of Vikram Batra. 1x10=10
Ans: Vikram Batra was one of the bravest soldiers of India. He was born
on 9 September 1974 in Palampur, Himachal
Pradesh. From his childhood, he was honest, confident, and loved his country.
He studied well and was active in sports and other activities. After completing
his education, he joined the Indian Army because he wanted to serve the nation.
During the Kargil War, Vikram Batra showed great courage and
leadership. He was a captain in the Indian Army and led his soldiers with
confidence. His first major success was capturing Point 5140 from enemy forces.
After winning the battle, he sent the famous message, "Yeh Dil
Maange More!" This became a symbol of his fearless spirit. Later,
he volunteered for another dangerous mission to capture Point 4875. During the
battle, one of his fellow soldiers was injured. Without thinking about his own
safety, Vikram Batra rushed to save him. While fighting bravely, he was
seriously injured and sacrificed his life on 7 July 1999. For his extraordinary bravery, he was
awarded the Param Vir Chakra, India's highest military honour. Vikram
Batra is remembered as a true hero because of his patriotism, courage,
leadership, selflessness, and dedication. His life teaches us to love our
country, face difficulties with confidence, and always be ready to help others.
His sacrifice continues to inspire millions of young Indians to serve the
nation with honesty and bravery.
(OR)
2)
Analyse the growth and success of Netflix in the global market.
Ans:
Netflix is one of the world's most
successful entertainment companies. It started in 1997 as a
DVD rental service. Customers could rent movies online, and DVDs were delivered
to their homes. As technology improved and internet use increased, Netflix
changed its business model. In 2007, it introduced online video streaming,
allowing people to watch movies and TV shows anytime and anywhere.
One of the main reasons for
Netflix's success is its large collection of content. It offers movies, TV
series, documentaries, cartoons, and programmes in many languages. It also
produces its own original shows and films, which have become very popular
around the world. Netflix uses modern technology to understand what viewers
like to watch. Based on their viewing history, it recommends suitable
programmes. This personalised experience keeps customers interested and
encourages them to continue their subscriptions.
Another important reason for
Netflix's growth is its global expansion. It is available in many countries and
creates local-language content for different regions. This helps people enjoy
stories from their own culture while also exploring international
entertainment. Netflix also allows users to watch content on mobile phones,
laptops, tablets, and smart TVs. People can download programmes and watch them
later without an internet connection. Although Netflix faces competition from
other streaming platforms, it continues to succeed because of its innovation,
quality content, and customer-friendly services. Today, Netflix is a global
leader in digital entertainment. Its journey from a small DVD rental company to
an international streaming platform shows how innovation, technology, and
understanding customer needs can lead to great success.
III. 1) Discuss the branding
strategy of starbucks and its role in global success.
1x10=10
Ans: Starbucks
is one of the most successful coffee companies in the world. It became famous
because of its strong branding strategy and excellent customer service.
Starbucks does not only sell coffee; it also provides a comfortable and
enjoyable experience for its customers.
One of the main branding
strategies of Starbucks is maintaining high quality. The company uses
good-quality coffee beans and prepares drinks carefully. Customers trust the
brand because they receive the same quality and taste in every Starbucks store
around the world.
Another important strategy is
creating a welcoming atmosphere. Starbucks stores are clean, attractive, and
comfortable. Many people visit Starbucks not only to drink coffee but also to
study, work, relax, or meet friends. The company calls this the "third
place," which means a place between home and work.
Starbucks also focuses on
customer satisfaction. Employees are trained to be friendly and polite. Writing
customers' names on cups makes the experience more personal and memorable.
The company uses modern
technology to improve customer convenience. Mobile apps, online ordering, and
reward programmes help customers order easily and earn benefits. Starbucks also
promotes environmental responsibility by encouraging reusable cups and supporting
ethical coffee farming. The company changes its menu according to local tastes
while maintaining its global identity. This helps Starbucks attract customers
from different countries and cultures.
Today, Starbucks is present in
many countries and is recognized as a trusted global brand. Its success comes
from quality products, excellent customer service, innovation, strong branding,
and customer loyalty. Starbucks shows that building a strong brand is not only
about selling products but also about creating memorable experiences for
customers.
(OR)
2) Explain the significance of the
'Seven Wonders' in the modern world as described by Lewis Thomas.
Ans:
Lewis Thomas explains that the real
"Seven Wonders" are not famous buildings or monuments but the
wonderful abilities that every human being has. His idea teaches us to value
the simple gifts of life instead of only admiring man-made wonders.
According to Lewis Thomas, the
Seven Wonders are the abilities to see, hear, touch, taste, feel,
laugh, and love. These are
natural gifts that make our lives meaningful and beautiful. Many people take
these abilities for granted, but they are truly precious.
The ability to see helps us
enjoy nature, colours, and the beauty of the world. Hearing allows us to listen
to music, birds, and the voices of our loved ones. Touch helps us feel comfort,
warmth, and affection. Taste enables us to enjoy different kinds of food and
appreciate nature's gifts.
The ability to feel emotions
makes us kind, caring, and understanding. Laughter brings happiness, reduces
stress, and strengthens relationships. Love is considered the greatest wonder
because it creates peace, friendship, and unity among people.
In the modern world, where
people are busy with technology, money, and competition, Lewis Thomas reminds
us to appreciate these simple but priceless gifts. His message encourages
people to show kindness, care for others, and be thankful for what they have.
The lesson teaches that true happiness does not come from wealth or famous
monuments but from enjoying the natural abilities given to every human being.
These Seven Wonders help us live meaningful, joyful, and compassionate lives,
making the world a better place for everyone.
IV. Write short notes on any Two of
the following. 2x5=10
1. The role
of Vikram Batra in the Kargil War.
Ans:
Vikram Batra played a very important role
in the **Kargil War. He was a brave
captain in the Indian Army who showed great courage and leadership during the
war. His mission was to capture Point 5140, which was under enemy control. He
successfully led his soldiers and won the battle. After the victory, he gave
the famous message, "Yeh Dil Maange More!", which became a symbol of bravery.
Later, Captain Vikram Batra volunteered for another dangerous mission to
capture Point 4875. During the battle, one of his fellow soldiers was injured.
Without thinking about his own safety, he rushed to rescue him. While fighting
the enemy, he sacrificed his life on 7 July 1999. For his extraordinary courage
and selfless service, he was awarded the Param Vir Chakra. His bravery
and patriotism continue to inspire every Indian.
2. The major
challenges faced by Netflix in its early years.
Ans:
Netflix faced many challenges during its
early years. When the company started in 1997, many people were not familiar
with renting DVDs online. Customers preferred visiting local video rental
stores. Netflix had to work hard to gain people's trust and convince them to
use its service. The company also faced financial problems because it spent a
lot of money on technology, marketing, and delivering DVDs to customers.
Competition from traditional rental companies made business even more
difficult.
Later, when Netflix introduced
online streaming, internet speed was slow in many places. Many people did not
have reliable internet connections, making streaming difficult. Netflix also
had to spend huge amounts of money to buy movie rights and create original
content. Despite these challenges, Netflix continued to improve its services,
adopted new technology, and focused on customer satisfaction. Its innovation,
determination, and ability to adapt helped it become one of the world's leading
entertainment companies.
3. Comment on
the essay 'Seven Wonders'.
Ans:
Lewis Thomas wrote the essay "Seven
Wonders" to teach an important lesson about life. He explains
that the greatest wonders are not famous monuments but the natural abilities
that every human being has.
According to the essay, the
real Seven Wonders are the abilities to see, hear, touch, taste, feel,
laugh, and love. These
gifts make life meaningful and beautiful. Many people forget their importance
because they focus only on material things.
The essay encourages us to be
thankful for these wonderful abilities. It reminds us that happiness comes from
enjoying simple blessings and showing kindness to others. Love and laughter
make our lives joyful, while our senses help us understand and enjoy the world
around us. Overall, the essay gives a powerful message that true wonders are
found within ourselves. It teaches us to appreciate life, care for others, and
be grateful for the precious gifts that every person possesses.
4. The
branding strategy of starbucks.
Ans:
Starbucks has a strong branding strategy
that has made it one of the world's most popular coffee companies. The company
focuses on providing high-quality coffee and excellent customer service.
Customers trust Starbucks because they receive the same quality in every store.
Starbucks creates a warm and comfortable environment where people can relax,
study, work, or meet friends. This makes customers enjoy spending time in its
stores. Friendly employees and personalized service, such as writing customers'
names on cups, make the experience special.
The company also uses
technology through mobile apps, online ordering, and reward programmes to make
buying coffee easier. Starbucks introduces local flavours in different
countries while maintaining its global identity. The company also supports
environmental protection by encouraging reusable cups and ethical sourcing of
coffee beans. These branding strategies have helped Starbucks build customer
loyalty and become a successful global brand.
V. Answer any Four of the following.
4x5=20
1. Qualities
of good and effective leadership.
Ans: Good leadership is
important for the success of any team or organization. A good leader is honest,
responsible, and confident. They have a clear vision and guide others towards
achieving common goals. A good leader listens to the ideas and opinions of team
members and treats everyone with respect.
Effective leaders make fair
decisions and solve problems wisely. They motivate and encourage others to do
their best. They lead by example through hard work, discipline, and positive
behaviour. Good leaders also communicate clearly so that everyone understands
their roles and responsibilities. A successful leader remains calm during
difficult situations and never gives up easily. They are ready to learn from
mistakes and improve themselves. They also appreciate the efforts of others and
build strong teamwork. In conclusion, good leadership is based on honesty,
confidence, communication, responsibility, kindness, and teamwork. These
qualities help leaders earn respect and achieve success while inspiring others
to perform their best.
2. The
importance of creativity.
Ans:
Creativity is the ability to think in new and different ways. It helps people
solve problems, generate fresh ideas, and improve their work. Creativity is
important in education, business, science, technology, and everyday life.
Creative people are open to
learning and are not afraid to try new methods. They look at challenges as
opportunities to find better solutions. Creativity also encourages innovation,
which leads to new inventions, products, and services that improve people's
lives.
Students use creativity in
writing, drawing, projects, and problem-solving. Professionals use creativity
to improve their work and develop better ideas. Creativity also helps people
become confident and independent thinkers. In today's fast-changing world,
creativity is one of the most valuable skills. It helps people adapt to new
situations and remain competitive. By encouraging imagination, curiosity, and
continuous learning, creativity helps individuals and organizations grow
successfully. It makes life more interesting and helps society develop in many
positive ways.
3. The value
of adaptability skills.
Ans:
Adaptability means the ability to adjust to new situations, changes, and
challenges. It is one of the most important skills in today's world because
technology, education, and workplaces are changing rapidly. People with
adaptability skills remain calm during difficult situations and are willing to
learn new things. They accept change with a positive attitude instead of
fearing it. Adaptable people can quickly develop new skills and find better
ways to complete their work.
In schools and workplaces,
adaptability helps people work with different teams, handle new
responsibilities, and solve unexpected problems. It also increases confidence
and reduces stress because people become more prepared for change.
Employers value adaptable
employees because they can handle different tasks and support the growth of the
organization. Adaptability also helps individuals achieve personal and
professional success. In conclusion, adaptability is an essential life skill.
It helps people face challenges confidently, learn continuously, and succeed in
a changing world with flexibility and a positive mindset.
4. The
significance of strong work ethics.
Ans:
Strong work ethics mean having a positive attitude towards work and performing
every task with honesty, responsibility, and dedication. People with good work
ethics are punctual, disciplined, and committed to completing their duties
sincerely. Work ethics help build trust between employees, employers, teachers,
and students. A person with strong work ethics respects time, follows rules,
and always gives their best effort. They complete their work carefully without
taking shortcuts or making excuses.
Good work ethics also include
teamwork, respect for others, and willingness to learn from mistakes. Such
people are dependable and inspire others through their actions. Employers
appreciate workers who are honest, responsible, and hardworking. Strong work
ethics improve productivity and help individuals achieve success in both
personal and professional life. They also build a good reputation and create
better career opportunities.
In conclusion, honesty,
discipline, responsibility, punctuality, and dedication are the foundations of
strong work ethics. These qualities lead to long-term success and earn the
respect of others.
5. The role
of Emotional Intelligence skills.
Ans:
Emotional Intelligence is the ability to understand, control, and express our
emotions in a healthy way. It also helps us understand the feelings of other
people. Emotional Intelligence is important in both personal and professional
life. People with good emotional intelligence remain calm during difficult
situations. They think carefully before reacting and make better decisions.
They communicate politely, solve conflicts peacefully, and maintain healthy
relationships with others.
Emotional Intelligence also
helps people develop empathy, which means understanding and caring about the
feelings of others. This improves teamwork, leadership, and cooperation.
Teachers, students, managers, and employees all benefit from emotional
intelligence. People with emotional intelligence can handle stress more
effectively and remain positive even during challenges. They are confident,
patient, and respectful in their behaviour.
In conclusion, Emotional
Intelligence is an important life skill. It helps people build strong
relationships, make wise decisions, work well with others, and achieve success
in both their personal life and their careers.
VI. Correct the following sentences:
10x1=10
1. Kiran is
reading the Ramayana.
Ans: Kiran is reading the Ramayana.
2. Shruti
drink coffee.
Ans: Shruti drinks coffee.
3. Aditya
distributed his property among his two children.
Ans: Aditya distributed his property
between his two children.
4. Dr. Rahul
is coming at Saturday.
Ans: Dr. Rahul is coming on
Saturday.
5. Shashikumar
is a MLA.
Ans: Shashikumar is an MLA
6. She is a
tallest girl in the class.
Ans: She is the tallest girl in the
class.
7. Vedant
prefers tea than coffee.
Ans: Vedant prefers tea to coffee.
8. Savita
eats an apple. Does she?
Ans: Savita eats an apples, doesn’t
she?
9. He is one
of my best friend.
Ans: He is one of my best friends.
10.
Vinod did not finished his work.
Ans: Vinod did not finish his work.
VII. Answer any Two of the
following. 2x5=10
1. Write an
application for the post of English Lecturer advertised in 'The Hindu' dated
01.04.2026.
Ans:
From
Rajesh Kumar
Adarsh Nagar
Vijayapura, Karnataka
May 13, 2026
To
The Principal
XYZ College
Vijayapura, Karnataka
Subject: Application for the post of English Lecturer.
Reference: Your advertisement published in The Hindu, dated 01.04.2026.
Respected Sir/Madam,
In response to your advertisement in The Hindu dated April 1, 2026, looking for an experienced
English Lecturer, I respectfully wish to tender my candidature for the same.
I completed my Master of Arts (M.A.) in English Literature
with a first-class distinction, and I have successfully cleared the National Eligibility
Test (NET/KSET). Over the past three years, I have worked extensively with
pre-university and degree-level students, helping them master both the core
curriculum and functional soft skills.
My teaching philosophy centers on moving away from dry, rote
memorization toward interactive learning, utilizing multimedia and group
discussions to make language studies engaging. I am highly comfortable handling
administrative tasks, preparing comprehensive study materials, and formatting
academic documents.
I have enclosed my curriculum vitae
(CV) and academic transcripts for your kind review. I look forward to the
opportunity of an interview to discuss how my qualifications align with the
high academic standards of your institution.
Thank you for your valuable time and
consideration.
Yours faithfully,
Sd/-
(Rajesh
Kumar)
2. Draft an
E-mail to your friend congratulating him/her on his success in the UPSC
examination.
Ans:
From: mohan@gmail.com
Subject: Overjoyed! Huge Congratulations on clearing the UPSC Exam!
Dear Ravi,
I am writing this email with absolute delight and a profound
sense of pride! I just saw the final UPSC Civil Services examination results,
and seeing your name secured among the top ranks is an incredibly surreal
feeling.
A massive, heartfelt congratulations
to you, my dear friend! I know firsthand the grueling journey you have endured
over the last few years—the endless hours of studying, isolating yourself from
social events, handling the immense mental pressures, and staying resilient
through every phase of this exam. Your discipline and unwavering focus have
finally borne fruit.
You didn't just clear an exam today;
you have earned a profound opportunity to serve our nation and bring about
meaningful, positive change in society. I have absolutely no doubt that you
will serve as an exceptionally empathetic, efficient, and upright officer.
Please extend my warmest regards and
congratulations to your parents as well. They must be incredibly proud of your
historic achievement. Take a well-deserved break to celebrate your success. Let
me know when you are free for a phone call or a meet-up so I can congratulate
you in person!
Super proud of you, Officer!
Warmest regards,
Ravi
3. Write the
precise of the following passage and suggest a suitable title.
Once upon a time, a monkey lived on a tree near a river. A
crocodile came there, and the monkey gave him fruits. Soon, they became
friends. One day, the crocodile took some fruits to his wife. She became greedy
and asked her husband to bring the monkey's heart. The crocodile invited the
monkey to his home and took him on his back across the river. In the middle of
the river, he told the monkey the truth. The clever monkey quickly said,
"Oh! I left my heart on the tree. Let us go back". The foolish
crocodile believed him and returned. The monkey jumped to the tree and saved
himself.
Ans:
Title: The Clever Monkey
and the Foolish Crocodile
Précis
text:
A monkey and a crocodile living near a river became close friends, with the monkey regularly sharing fruits with him. However, the crocodile’s greedy wife demanded the monkey’s heart. Trapped in mid-river on the crocodile’s back under the pretext of an invitation, the monkey discovered the plot. He cleverly lied that he had left his heart back on the tree. The unsuspecting crocodile turned around, allowing the monkey to leap safely onto his tree and save his life.
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 - Basic English (AECC) - Solved Degree Examination Question Paper, May/June - 2026 - (Regular) - Longevity - II){kind=link}
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